
Column 10: "The sunk cost trap" – why do we stay at a boring attraction just because we paid for it?
Paid for admission and bored? The one question that will save you both money and your mood.

Paid for admission and bored? The one question that will save you both money and your mood.

Why with a credit card we spend up to 30% more – without feeling it?

"Everyone's going away – what will we tell the kids?" – the social pressure that costs us dearly.

How many work hours is another popsicle on vacation worth? The answer will surprise you.

20 ₪ a week that turn every "buy me" into a life lesson – and bring quiet back home.

Three simple steps that will spare you the shock of the credit card statement in Elul.

"I have the money, so why not?" – the question that costs you the most.

"Last units left!" – and the money is already gone. What really happens to us in front of a sale?

Why is it exactly at the end of a long day that we spend the most at the supermarket?

Why does 499 ₪ look like a bargain to us – even when the product isn't worth even that?